H&M launched their first homeware collection in 2009 in Europe, in the Spring of 2012 they rolled it out to the US. I have been a fan of H&M since I was a kid and was delighted when they launched a home collection. It is full of modern, bang on trend home accessories from table linen and dinner ware for the kitchen, towels and storage for the bathroom to bedlinen and decorative cushions. They are split into specific collections and
vary in style and colour from pretty playful pastels to sophisticated rustic neutrals.
I love seeing the collection in store and whenever I am in the west end of London I always try to sneak in a visit to the store on Oxford Street.
You can see the whole collection online...