DecoArt was launched in 1985 as a division of Ceramichrome. Artists in the craft industry kept contacting the company saying how much better the ceramics branded acrylic color was than other offerings on the market. In 1997, Ceramichrome was sold to Coloramics LLP and the company's name was officially changed to DecoArt, Inc. At that time, the Americana line had become one of the primary acrylic paints available and the product offerings had drastically expanded. The company continues to grow and expand its international reach.
Their product lines include Americana®, Americana Decor® Chalky Finish, and DecoArt Media®. They bottle, box, and ship their products from their US facility to their distributors and consumers located around the world.